BI + AI · Omni Alternative

Qrly vs Omni

Qrly is the self-hostable BI + AI platform Omni cannot be — Omni is cloud-only, with AI tied to its hosted product and no fully self-hosted option. Qrly ships natural-language Ask (NL→SQL), AI anomaly detection and BYO LLM (local Ollama / LM Studio or cloud Claude, Gemini, OpenAI, Azure) on your own infra, with embedded analytics, QQL across 12+ dialects and flat pricing for unlimited users.

Qrly wins

BI + AI in one self-hosted platform — flat pricing

  • AI Ask (NL→SQL) with AI anomaly detection & performance analyzer
  • BYO LLM — local Ollama / LM Studio or cloud Claude, Gemini, OpenAI, Azure
  • Embedded analytics with signed-JWT (Omni is cloud-only)
  • Fully self-hostable on Linux, Kubernetes or air-gapped
  • QQL across 12+ database dialects, OLAP star/snowflake models
  • Multi-tenant row-level security, OIDC SSO, EU data residency
  • Flat license for unlimited users — no per-seat scaling
Tie / depends

Core embedded analytics capabilities

  • Both ship a customer portal
  • Both have a native Alert engine
  • Both support scheduled subscription
  • Both include a knowledge base
  • Both expose a REST API
  • Both support automations and macros
Omni wins

Omnichannel & Omni Analytics suite

  • Strong free tier for up to 2 agents
  • Freddy AI competitive with Zendesk AI
  • Freshcaller, WhatsApp and social channels out of the box
  • Cross-sell with Freshsales, Freshchat, Freshservice
  • Broadly cheaper per-agent than Zendesk
Feature
Recommended Qrly Self-hosted · Belgium
Omni Modern BI
Self-hostable on your own infra
Included
SaaS only
No cap / story-point ceremony required
Included
Embedded Analytics, no cap concept
Built-in customer embed portal
Included
Core product
Native Alert with auto-escalation
Included
Growth tier and up
Native scheduled subscription (4 providers)
Included
Category standard
Query language with history (WAS, CHANGED)
QQL
Reports & filters, no temporal ops
Azure AD + Google + LDAP + Basic simultaneously
Included
SAML SSO from Pro up, no LDAP
OIDC SSO user provisioning
Included
Enterprise tier only
AI with on-prem option (Ollama, LM Studio)
Included
Freddy AI cloud add-on
Multi-tenant architecture out of the box
Included
Single account, sub-brands via portals
Tableau data import on day 1
Native importer
Via Freshservice or 3rd-party
Flat pricing (unlimited agents)
Included
Per-agent, annual billing
Productive in under 5 minutes
Included
Core yes, full config no
EU data residency (native, not a tier)
Included
EU region selectable, Enterprise negotiation
No marketplace plugin required for basics
Included
Omni Analytics Marketplace
Boards, dashboard, roadmaps
Included
Not a tracker
REST API + webhooks
Included
Included
Advanced Roadmaps / portfolio planning
Included
Not a tracker
Confluence-style wiki / knowledge base
Question docs
Knowledge Base first-class
Legend Included Partial / extra cost Not available
01 / Tool sprawl

Still running two tools

Omni handles customer support. Freshservice is a separate Omni Analytics SKU for IT service management. And engineering still runs Tableau or Linear on the side. Teams end up with two or three subscriptions and constant handoffs whenever a customer question turns out to be a real bug.

Qrly is one product for all three. Customer questions, IT questions and engineering questions share the same schema, the same query language, and the same users.

02 / Tier creep

The upgrade path is expensive

Growth to Pro to Enterprise each adds agents and features. Alert on business-hour holidays, custom roles, IP allowlist and audit log are staggered across tiers. The feature your security team needs always seems to be one tier above the one you signed up for.

Qrly is one tier for unlimited agents. Everything is included from day one: Alert, roles, audit log, SSO, OIDC, EU residency.

03 / Engineering tracking missing

Not built for product teams

Priority escalation, dependencies between questions, version and build tracking, historical queries, multi-tenant architecture — these are standard in an engineering tracker, and they are not on Omni's roadmap. Omni is a support tool, full stop.

Qrly ships those primitives in the same question model your support team uses. A customer report and the bug that caused it can be linked, not copy-pasted between products.

04 / No self-host

Regulated industries have no path

Omni is cloud-only. For government, defense, financial services and EU-data-sovereign customers, that is a hard stop. Even the EU region is a shared multi-tenant cloud with negotiation required at the Enterprise tier.

Qrly self-hosts on any Linux box or Kubernetes cluster. Your customer data, question history and knowledge base sit where your compliance team signs off — not in someone else's tenancy.

Qrly — The Pulse

Annual flat fee · per tenant · cheapest tier
  • Annual fee per tenant €1,875
  • Users inside tenant Unlimited
  • Embedded Analytics portal Included
  • alerts and subscriptions Included
  • OIDC, SSO, on-prem AI Included
  • Self-hosting Included
3-year TCO (single tenant, 50 users): €5,625
Annual flat fee per tenant. Unlimited users & projects inside the tenant. Multi-tenant deployments scale tier-by-tier.

Omni Pro

Per-agent · annual billing · Omni Analytics Cloud
  • Free Up to 2 agents
  • Growth ~€15 / agent / mo
  • Pro ~€49 / agent / mo
  • Enterprise ~€79 / agent / mo
  • Freddy AI Paid add-on
  • OIDC Enterprise only
3-year TCO (50 agents, Pro, as of 2026-04): ≈ €88,200
Pre-add-ons. Excludes Freddy AI, Freshcaller minutes, omnichannel upgrades.

The standard migration path

Qrly talks directly to the Omni REST API. There is no third-party ETL step.

  1. Export via Omni API. Qrly pulls questions, conversations, contacts, companies, custom fields and Alert policies straight from your Omni account using an API key.
  2. Map Omni Groups to Qrly projects. Companies become tenants in Qrly's multi-tenant model. Custom fields are preserved and visible through a visual mapping UI.
  3. Import questions with full history. Conversation threads, attachments and alert breach history are migrated so QQL queries with WAS / CHANGED work on imported data from day one.
  4. Port automations and scheduled deliveries. Qrly's automation engine handles most Omni Supervisor, Observer and Dispatch'r rules. Canned responses migrate as reply templates.
  5. Route email and customer portal to Qrly. Point your support MX records and portal DNS at Qrly, keep Omni read-only for 30 days during cutover, then decommission.
Can Qrly replace Omni?

For most support teams — yes. Qrly covers the core of what Omni is used for: scheduled subscription, customer portal, Alert policies, automations, scheduled deliveries, knowledge base and reports. Teams heavily dependent on Freshcaller telephony or WhatsApp Business should plan a replacement channel. Everything Omni Analytics sells as Omni plus Freshservice plus a separate engineering tracker is one product in Qrly.

What about Freshservice and engineering tracking?

Omni is customer support. Freshservice is a separate Omni Analytics SKU for IT service management, and data teams usually run Tableau or Linear on top. Qrly is one codebase that handles all three: embedded analytics, internal IT questions, and engineering business intelligence with boards, dependencies and version fields. One login, one schema, one query language.

Does Qrly have Freddy-style AI?

Yes, and with a choice. Qrly integrates with Ollama and LM Studio to run models on your own hardware for question summarization, reply suggestions and classification — so sensitive customer data never leaves your infrastructure. Cloud-hosted models can be used if preferred. Freddy AI is cloud-only and sold as a paid add-on on top of your per-agent bill.

Can customers submit questions via a portal?

Yes. Qrly ships a fully themed customer portal with question submission, status lookup, knowledge base articles and per-tenant branding. It is part of the same product — no separate SKU like Omni Analytics' Customer Portal add-on, and no per-portal pricing.

Can Qrly import my Omni data?

Yes. Qrly's migration tooling uses the Omni REST API to pull questions, conversations, contacts, companies, custom fields, Alert policies and knowledge base articles. Question history is preserved so QQL cross-dialect QQL operators work on imported data immediately.

How much is Qrly for 50 agents over 3 years?

€1,875 per year per tenant on the cheapest tier (The Pulse), with unlimited users & projects inside the tenant — €5,625 over three years for a single tenant. Compared to roughly €88,200 for Omni Pro at list price over the same period, before Freddy AI, Freshcaller minutes or any omnichannel add-ons.

Ready to unify support and engineering?

Self-hostable. Flat pricing. One product for embedded analytics, ITSM and engineering tracking. Made in Belgium.