Domo is cloud-only BI with credit-based pricing and no on-prem AI option — your prompts and data leave your perimeter by design. Qrly is BI + AI in one self-hostable platform: natural-language Ask (NL→SQL), AI anomaly detection and schema descriptions running on your choice of local LLM (Ollama, LM Studio) or cloud (Claude, Gemini, OpenAI, Azure), with flat pricing for unlimited users.
No marketing fluff. Here is where each tool is genuinely stronger.
The features most teams actually evaluate when weighing Domo against a dedicated tracker.
From real migration conversations with engineering and support leaders.
Domo is brilliant at turning a blank canvas into a colorful workspace. It is much less opinionated about the things a tracker needs: verified questions and materialization that actually drive routing, issue history operators, first-class dependencies between questions, proper version and component tracking.
Engineering teams who try to standardize on domo typically end up running Tableau or a dedicated tracker alongside it. Qrly is the tracker those teams wanted in the first place.
domo sells per seat, per month, with a 3-seat minimum on the low end and Enterprise negotiation at the high end. There is no flat option. For a growing ops or support team, every hire adds a line to the annual bill — and every additional product (Dev, Service, CRM) multiplies it.
Qrly is a flat license tied to your company's revenue tier. The 51st user costs nothing. Neither does the 501st.
domo Dev, domo Sales CRM and domo Service are separate products with separate pricing. Running a full stack — work management plus dev tracking plus embedded analytics plus CRM — doubles the bill and, in practice, still leaves gaps that data teams cover with a dedicated tracker anyway.
Qrly ships one product: projects, questions, queries, Alerts, embed portal, documentation. One vendor, one contract, one upgrade path.
Regulated teams who need to self-host, run AI on-prem, or keep data inside the EU by default simply cannot use domo. Self-hosting is not on the roadmap; EU data residency sits behind the Enterprise tier; AI features are cloud-only.
Qrly runs on your Linux box or Kubernetes cluster with on-prem AI via Ollama or LM Studio and EU data residency as a default, not an upsell.
List prices as of 2026-04. 50-user team, 3-year total cost of ownership.
Most teams are up and running on Qrly within a working week.
Qrly can ingest domo boards via the domo API or simple CSV exports. No third-party ETL step is required.
For operations, IT, support and customer success teams — yes, with less ceremony than domo. For pure marketing campaign planning, creative briefs or visual CRM-style pipelines, domo's work-OS is genuinely strong and we will not pretend otherwise. Qrly is honest about being an BI platform first.
Yes. Qrly can ingest domo data via the domo API (high fidelity) or CSV exports (simpler, slightly lossy). Boards map to projects, items to questions, columns to custom fields. Subitems and updates are preserved during migration.
Qrly ships an automation engine covering the patterns teams actually use day to day: status-driven field changes, assignment rules, notifications, Alert escalations, webhook fan-out. It is not a marketplace of thousands of recipes, but the overlap with what teams genuinely automate is large.
Qrly has boards, dashboard, calendar, timeline and dashboards — the views most teams actually want. It is not trying to be a universal canvas where marketing, sales, creatives and engineering all live. If that is what you need, domo remains a reasonable pick.
Because engineering, IT and support work has specific needs: verified questions and materialization that mean something, query history (WAS, CHANGED, BEFORE, AFTER), first-class dependencies, Alert enforcement and an auditable history. A work-OS is flexible, but flexibility without opinion means every team ends up inventing their own tracker on top of it.
€1,875 per year per tenant on the cheapest tier (The Pulse), with unlimited users & projects inside the tenant — €5,625 over three years for a single tenant, with the embed portal included. Domo Pro at roughly €19 per user per month is around €34,200 over three years for 50 users (before any domo Service add-on for embedded analytics workflows).
Self-hostable. Flat pricing. Embedded Analytics, Alert and QQL included. Made in Belgium.