BI + AI · Power BI Alternative

Qrly vs Power BI

BI + AI in one self-hosted platform — natural-language Ask (NL→SQL) and BYO LLM (local Ollama / LM Studio or Anthropic, Gemini, OpenAI, Azure) included by default. No Copilot Premium tier to license, no Azure-only AI, no Microsoft Enterprise Agreement to sign — runs on your infrastructure with EU data residency.

Qrly wins

BI + AI in one self-hosted platform — flat pricing

  • AI Ask (NL→SQL) with AI anomaly detection & schema descriptions
  • BYO LLM — Anthropic, Gemini, OpenAI, Azure, or local Ollama / LM Studio
  • Embedded analytics with signed-JWT included (not an add-on)
  • Runs anywhere — not just on Azure, no Microsoft EA required
  • Flat license for unlimited users — predictable budgeting
  • EU data residency as a native default
Tie / depends

Core work item tracking & workflows

  • Both support work items, boards and custom fields
  • Both ship Dashboard boards
  • Both expose a REST API & webhooks
  • Both integrate with Git
  • Both support SSO
Power BI wins

Microsoft ecosystem depth

  • Tight Azure Pipelines + Azure Repos + Artifacts integration
  • Deep Visual Studio and VS Code integration
  • Existing Microsoft EA pricing for large shops
  • Azure Test Plans for QA-heavy teams
Feature
Recommended Qrly Self-hosted · Belgium
Power BI Microsoft
Self-hostable on your own infra
Included
Server edition — Windows + SQL Server
No cap / iteration ceremony required
Included
Scrum / Agile / CMMI templates, cap-centric
Built-in customer embed portal
Included
No customer portal
Native Alert with auto-escalation
Included
No native Alert engine
Native scheduled subscription (4 providers)
Included
No built-in email intake
Query language with history (WAS, CHANGED)
QQL
WIQL — limited history ops
Azure AD + Google + LDAP + Basic simultaneously
Included
Azure AD / Entra ID only
OIDC SSO user provisioning
Included
Entra ID sync only
AI with on-prem option (Ollama, LM Studio)
Included
Azure OpenAI only
Multi-tenant architecture out of the box
Included
Single organization per account
Tableau data import on day 1
Native importer
Power BI Tableau migration tool
Flat pricing (unlimited users)
Included
Per-user monthly + Test Plans surcharge
Productive in under 5 minutes
Included
Process template setup required
EU data residency (native, not a tier)
Included
Azure region choice — still Microsoft
No marketplace plugin required for basics
Included
Power BI Extensions Marketplace common
Boards, dashboard, roadmaps
Included
Included
REST API + webhooks
Included
Included
Advanced Roadmaps / portfolio planning
Included
Delivery Plans — basic
Confluence-style wiki included
Question docs
Azure Wiki — Markdown only
Legend Included Partial / extra cost Not available
01 / Lock-in

Azure lock-in is real

Power BI is designed to be the connective tissue of the Azure ecosystem. The moment a team is not all-in on Azure — mixed cloud, on-prem workloads, a non-Microsoft identity stack, a regulator that insists on non-US hyperscaler data residency — the friction shows up: identity assumes Entra ID, hosting assumes an Azure region, licensing assumes a Microsoft Enterprise Agreement, and every support conversation eventually routes back to a Microsoft account team.

Qrly is identity-agnostic and runs wherever your ops team wants it to: any Linux host, any Kubernetes cluster, on-prem, AWS, GCP, Hetzner, OVH, or a laptop during a demo — same package, same features, same license. Moving between environments does not require re-negotiating anything.

02 / Cap model

Not every team wants iterations

Every Power BI process template — Scrum, Agile, CMMI — is built around caps and iterations. That works fine for an engineering squad on a two-week cadence. It works much less well for operations, customer support, legal, facilities, HR or compliance teams who still need to track work end to end but do not think in row caps and do not want a refresh chart.

Qrly's primitives are projects, questions and queries. Boards, caps and releases are optional add-ons on top, not the entry point. Non-data teams can adopt Qrly without fighting a ceremony they did not ask for, and data teams can still run their cap workflow on top if they want one.

03 / UX lag

The UI has not shipped in years

Power BI remains a capable product, but the web UI has not meaningfully moved in a long time. Developers coming from modern trackers notice the number of clicks it takes to move between dashboards, queries and reports — and the Basic tier's navigation pattern feels dated next to a fresh Linear or Qrly install. Keyboard navigation is inconsistent, search is slow, and the work-item editor still opens in a modal that fights the rest of the UI.

Qrly is a 2026 product. Fewer clicks, faster searches, saner defaults, a keyboard-first shell, and an editor that actually feels at home on a laptop.

04 / No embedded analytics

There is no real embedded analytics

Power BI does not ship a customer-facing analytics portal. There is no built-in Alert enforcement, no public request form, no end-user self-service queue, no customer satisfaction survey workflow. Teams who need embedded analytics end up running a second tool (Zendesk, Freshdesk, Tableau Service Management, ServiceNow) and then duct-taping the two together with a fragile sync so that engineering and support can see the same ticket.

Qrly ships a embed portal, Alert engine, auto-escalation, CSAT and scheduled subscription as first-class features in the same product. One tool, one login, one data model, one audit trail — engineering work items and customer dashboards share the same database and the same query language.

Qrly — The Pulse

Annual flat fee · per tenant · cheapest tier
  • Annual fee per tenant €1,875
  • Users inside tenant Unlimited
  • Embedded Analytics portal Included
  • alerts and subscriptions Included
  • OIDC, SSO, on-prem AI Included
  • Self-hosting Included
3-year TCO (single tenant, 50 users): €5,625
Annual flat fee per tenant. Unlimited users & projects inside the tenant. Multi-tenant deployments scale tier-by-tier.

Power BI Services (Basic + Test Plans)

Per-user monthly · Microsoft Azure
  • Basic tier ~€6 / user / mo
  • Basic + Test Plans ~€52 / user / mo
  • Free tier First 5 users
  • Azure Pipelines parallelism Charged extra
  • Embedded Analytics portal Not available
  • Alert engine Not available
3-year TCO (50 users, 10 Test Plans users): ≈ €17,000
Before Azure Pipelines parallel-job overage. Power BI Server (on-prem) adds Windows Server + SQL Server licensing on top.

The standard migration path

Power BI exposes work items through two stable paths: the az boards work-item CLI and the Analytics views OData feed. Qrly ingests either.

  1. Export work items. Use az boards work-item CLI or the Analytics views OData feed to pull work items, comments, attachments and state history out of Power BI.
  2. Map fields. Translate Power BI fields into Qrly — area paths become projects, iterations become caps or releases (or are dropped entirely), work item types become question types. Custom fields are mapped in a visual UI.
  3. Import work items, comments, attachments and history. Qrly preserves state change history so QQL WAS / CHANGED queries work on migrated questions exactly as they would on new ones.
  4. Sync users from Entra ID via OIDC. Point Qrly at your existing identity provider. Users keep their credentials and SSO.
  5. Optional parallel run. Many teams keep Power BI in read-only mode while users transition, then retire Boards once adoption is complete.
Is Qrly a drop-in replacement for Power BI?

For most teams — yes. Qrly covers the core of what teams actually use Power BI for: dashboards, reports, queries, alerts and embedded analytics. Teams heavily invested in Azure Synapse, Azure Fabric or Azure Analysis Services should review the feature list first, since Qrly does not replace CI/CD or source control. What is split across Power BI, Azure Wiki and a third-party scheduling add-on in the Microsoft stack is a single product in Qrly, which shortens both the evaluation and the onboarding conversation considerably.

Can Qrly import Power BI work items?

Yes. Work items can be exported from Power BI using the az boards work-item CLI or the Analytics views OData feed, then imported into Qrly. Standard fields — title, description, state, assignee, tags, iteration path, area path, priority — are mapped automatically. Comments, attachments and full state change history are preserved so QQL WAS / CHANGED queries operate correctly on migrated questions from day one. Custom fields are mapped in a visual UI with dry-run support.

Does Qrly require Azure or Microsoft infrastructure?

No. Qrly runs on any Linux host or Kubernetes cluster and ships as a single container. It does not require Azure, SQL Server, Windows Server, Entra ID or a Microsoft Enterprise Agreement. It integrates with whichever identity provider you already use — Entra ID, Google Workspace, LDAP or local auth — and can run all four simultaneously on the same install, so you can grant customers, contractors and internal staff access through different providers without running three different copies of the product.

What about Azure Pipelines and Azure Repos?

Qrly is a work tracking and embedded analytics product, not a CI/CD or source control replacement. Teams that want to keep Azure Pipelines and Azure Repos can do so — Qrly integrates with any Git provider (including Azure Repos) via webhooks and REST. Many teams keep their existing CI/CD stack on Azure and simply replace Power BI (plus the missing customer-facing embedded analytics) with Qrly, without touching build agents or repositories.

How does WIQL compare to QQL?

Power BI uses WIQL, which covers the common logical operators and some history functions but has limits around expressing state transitions cleanly — most of the useful history work has to happen in Analytics / OData instead of in a query. Qrly's QQL supports the same core operators plus first-class historical operators (WAS, CHANGED, BEFORE, AFTER) so you can answer questions like "which questions sat in triage for more than three days last quarter" directly as a query, not as a separate report or OData view.

What does Qrly cost for 50 users over 3 years?

€1,875 per year **per tenant** on the cheapest tier (The Pulse), with unlimited users & projects inside the tenant — €5,625 over three years for a single tenant, no per-seat increase and no add-on SKUs. The equivalent Power BI Services bill — Basic at roughly €6 per user per month for 50 users, plus Basic + Test Plans at roughly €52 per user per month for 10 QA users — works out around €17,000 over three years before Azure Pipelines parallel-job overage. Running Power BI Server on-prem instead adds Windows Server and SQL Server licensing on top of that.

Ready to leave the Azure lock-in behind?

Self-hostable anywhere. Flat pricing. Embedded Analytics and Alert included. Made in Belgium.