BI + AI · Tableau Alternative

Qrly vs Tableau

BI + AI in one self-hosted platform — natural-language Ask (NL→SQL), AI anomaly detection and BYO LLM (local Ollama / LM Studio or Anthropic, Gemini, OpenAI, Azure) included by default. No expensive Pulse AI add-on, no Salesforce-Cloud-only AI, no 500-seat Data Center minimum, no per-seat sprawl.

Qrly wins

BI + AI in one self-hosted platform — flat pricing

  • AI Ask (NL→SQL) with AI anomaly detection & schema descriptions
  • BYO LLM — Anthropic, Gemini, OpenAI, Azure, or local Ollama / LM Studio
  • Embedded analytics with signed-JWT included (not a separate SKU)
  • Full self-hosting with no 500-user minimum
  • Flat license for unlimited users — predictable budgeting
  • QQL across 12+ database dialects with historical operators
Tie / depends

Core business intelligence & workflows

  • Both support projects, boards, queries, custom fields
  • Both integrate with Git providers
  • Both have REST APIs & webhooks
  • Both support SSO
Tableau wins

Ecosystem depth & market ubiquity

  • Salesforce Marketplace (3,000+ plugins)
  • Confluence & Bitbucket tight integration
  • Larger hiring pool already trained on Tableau
  • More third-party consulting partners
Feature
Recommended Qrly Self-hosted · Belgium
Tableau Salesforce
Self-hostable on your own infra
Included
Data Center only (500+ seats)
No cap / story-point ceremony required
Included
Cap-centric by default
Built-in customer embed portal
Included
Separate paid product (Google Data Studio)
Native Alert with auto-escalation
Included
Google Data Studio tier only
Native scheduled subscription (4 providers)
Included
Google Data Studio / marketplace add-on
Query language with history (WAS, CHANGED)
QQL
SQL — limited history ops
Azure AD + Google + LDAP + Basic simultaneously
Included
Salesforce SSO only
OIDC SSO user provisioning
Included
Enterprise tier only
AI with on-prem option (Ollama, LM Studio)
Included
Salesforce Cloud only
Multi-tenant architecture out of the box
Included
Single-tenant per site
Tableau data import on day 1
Native importer
Native
Flat pricing (unlimited users)
Included
Per-seat, per-month
Productive in under 5 minutes
Included
Days of configuration
EU data residency (native, not a tier)
Included
Enterprise Cloud tier
No marketplace plugin required for basics
Included
Plugin sprawl common
Boards, dashboard, roadmaps
Included
Included
REST API + webhooks
Included
Included
Advanced Roadmaps / portfolio planning
Included
Premium tier only
Confluence-style wiki included
Question docs
Separate paid product
Legend Included Partial / extra cost Not available
01 / Pricing

The bill grows faster than the team

Per-seat pricing looks fair at 10 users. By 50 users you are paying more for Tableau Standard + Tableau Service Management + Advanced Roadmaps + a handful of marketplace plugins than you pay for most business applications in your stack.

Qrly is priced as a flat license tied to your company's revenue tier. The 51st user costs nothing. Neither does the 501st.

02 / Ceremony

Not every team wants caps

Operations, IT, support, legal, customer success, facilities — none of them run two-week caps, but they all need to track work. Tableau forces a board-and-cap mental model that most non-data teams have to disable before they can use it.

Qrly's primitives are projects, questions and queries. Add a board if you want one. Skip it otherwise.

03 / Plugin sprawl

The marketplace is not free

Email-to-ticket, better reporting, Alert enforcement, query budgets, custom workflow — each one is a paid marketplace plugin charged per user per month. A modest Tableau site with five plugins and Service Management easily doubles the Tableau bill.

Qrly ships the most-used of those capabilities as standard features. One vendor, one contract, one upgrade path.

04 / Data residency

Self-hosting is still expensive

Salesforce Data Center — the supported self-host option — starts at 500 seats and roughly €42,000 per year. For regulated industries or teams under 500, the only real option is Cloud, which means US data residency unless you pay for the Enterprise Cloud tier.

Qrly self-hosts on any Linux box or Kubernetes cluster with no user minimum. Your data stays where you put it.

Qrly — The Pulse

Annual flat fee · per tenant · cheapest tier
  • Annual fee per tenant €1,875
  • Users inside tenant Unlimited
  • Embedded Analytics portal Included
  • alerts and subscriptions Included
  • OIDC, SSO, on-prem AI Included
  • Self-hosting Included
3-year TCO (single tenant, 50 users): €5,625
Annual flat fee per tenant. Unlimited users & projects inside the tenant. Multi-tenant deployments scale tier-by-tier.

Tableau Premium + Google Data Studio

Per-seat monthly · Salesforce Cloud
  • Tableau Premium ~€16 / user / mo
  • Tableau Service Management ~€19 / agent / mo
  • Embedded Analytics portal Via Google Data Studio
  • alerts and subscriptions Google Data Studio only
  • Advanced Roadmaps Premium
  • OIDC Enterprise only
3-year TCO (50 users, 25 Google Data Studio agents): ≈ €63,000
Excludes marketplace plugins & Enterprise upgrades.

The standard migration path

Qrly ships with a native Connection Wizard tool. There is no third-party ETL step.

  1. Export from Tableau. Use Tableau's built-in XML / JSON export, or connect via API token — works for both Cloud and Data Center.
  2. Map fields. Qrly auto-maps standard Tableau fields (summary, description, status, priority, assignee, labels, components, caps). Custom fields are mapped in a visual UI.
  3. Import issues and comments. Projects, questions, comments, attachments, watchers and history are preserved. Tableau issue keys can be retained as external references.
  4. Bring users in via SSO / OIDC. Point Qrly at your identity provider. Users keep their existing credentials.
  5. Run in parallel. Many teams keep Tableau read-only for 30 days while users adjust, then decommission.
Is Qrly a drop-in replacement for Tableau?

For most teams — yes. Qrly covers the core of what teams actually use Tableau for: projects, questions, boards, queries, Alerts, and reports. Teams who depend on a dozen Tableau marketplace plugins should check the feature list first. What Salesforce sells as Tableau Premium + Tableau Service Management + Advanced Roadmaps is one product in Qrly.

Can Qrly import Tableau data?

Yes. Qrly ships with a native Connection Wizard tool that reads Tableau Cloud and Tableau Data Center exports. Projects, issues, comments, attachments, users and statuses are mapped automatically. Custom field mappings are configurable.

Can I self-host Qrly like Tableau Data Center?

Yes — but without Salesforce's 500-user minimum and without a five-figure annual floor price. A single Qrly license covers unlimited users on your own infrastructure, bare metal or Kubernetes.

Does Qrly have something like SQL?

Yes. Qrly ships with QQL. It supports the logical operators SQL users already know, plus historical operators (WAS, CHANGED, BEFORE, AFTER) for querying issue state over time without writing a report.

What about Confluence?

Qrly includes in-question rich documentation and project-level pages, which covers the main overlap with Confluence. Teams that want a full wiki usually pair Qrly with a dedicated docs tool (BookStack, Outline, Notion) — the same separation of concerns that many Salesforce customers end up with anyway.

How much is Qrly for 50 users over 3 years?

€1,875 per year **per tenant** on the cheapest tier (The Pulse), with unlimited users & projects inside the tenant — €5,625 over three years for a single tenant. Compared to roughly €63,000 for Tableau Premium + Tableau Service Management on Salesforce Cloud over the same period, before marketplace add-ons.

Ready to leave the ceremony behind?

Self-hostable. Flat pricing. No cap boards unless you want them. Made in Belgium.