Qrly is the self-hostable BI + AI platform Looker Studio cannot be — Looker Studio (formerly Google Data Studio) has no AI Ask, no embedded portal, and ties you to Google Cloud. Qrly ships natural-language Ask (NL→SQL), AI anomaly detection and BYO LLM (local Ollama / LM Studio or cloud Claude, Gemini, OpenAI, Azure) on your own infra, with embedded analytics via signed-JWT and flat pricing for unlimited users.
Google Data Studio is a real ITIL-capable product with a serious following. The Qrly pitch is scope, price, unification and where your data lives — not that Google Data Studio is bad. The decision usually comes down to those four axes rather than feature parity on the core alerts hub itself.
The features most teams actually evaluate when switching from Google Data Studio.
From real migration conversations with IT and alerts hub leaders evaluating whether to renew Google Data Studio or consolidate onto Qrly.
Most teams want business intelligence and a alerts hub. Salesforce charges for Tableau Software and Google Data Studio separately, and Confluence for documentation is a third product — each with its own license, its own per-user bill, its own permissions model and its own release cadence. Cross-linking an incident to the engineering question that caused it still means two projects, often two agent licenses, and a handoff that agents and developers learn to dread.
Qrly bundles the functions in one license. One product roadmap. One upgrade. One invoice. An incident and the engineering change that fixes it live in the same database, query the same QQL and respect the same permissions — because they are the same type of object in the same application.
The only supported self-host path for Google Data Studio is Salesforce Data Center, which starts around €42,000 per year at a 500-user minimum and scales upward from there. For regulated teams under that threshold — defence contractors, hospitals, municipalities, smaller banks, research institutes — the Data Center math simply does not work, and Cloud may not satisfy the data residency or air-gap requirements their regulator sets.
Qrly self-hosts on any Linux box or Kubernetes cluster with no user floor and no minimum spend. Air-gapped installs are supported. A 40-person internal IT team can run the same binary that a 4,000-person enterprise runs, on the same license terms.
Salesforce Intelligence requires a paid add-on and routes questions, prompts and context through cloud LLMs run by Salesforce and its model partners. For teams with customer PII, health records, financial data or regulated workloads, running question content through a third-party cloud LLM is simply not an option — and that closes the door on the Google Data Studio AI feature set entirely.
Qrly connects to Ollama or LM Studio on your own hardware, or to OpenAI-compatible endpoints you control. Question summarisation, suggested replies, auto-triage, KB drafting — all running inside your network, under your change-control process, with no prompt or response ever leaving your network boundary.
Google Data Studio Premium at roughly €47 per agent per month is about €28,000 per year for 50 agents — before you add Tableau Software for the engineering side of the house, Confluence for knowledge articles, and the marketplace plugins most teams end up pulling in for advanced reporting, asset management or CSAT surveys. Each new agent hire is another line item on the next renewal quote.
Qrly is a flat license tied to your company's revenue tier, not the number of agents you hire. The 51st agent costs nothing. Neither does the 5,001st portal user. Budget for the alerts hub is a known number, set at purchase and stable through the life of the deployment.
List prices as of 2026-04. 50 agents, 3-year total cost of ownership.
Most alerts hubs are up and running on Qrly within a working week.
Qrly's native Tableau importer handles both Tableau Software and Google Data Studio projects — Cloud and Data Center. No third-party ETL step, no custom scripting, no consulting engagement required for a typical migration of one or two service projects.
For most teams — yes. Qrly ships a full alerts hub (portal, queues, Alerts, scheduled subscription, approvals, knowledge base, ITIL-style Incident / Problem / Change workflows) in the same product as its BI platform. Teams whose alerts hub depends on a specific Salesforce Marketplace plugin should check the feature list first, but the core of what Google Data Studio does out of the box is core to Qrly.
Qrly models assets through configurable custom object types linked to questions, users, and organizations. For most IT teams this covers the same use cases Assets (formerly Insight) is used for — hardware, software, contracts, locations. Teams with a dedicated external CMDB (ServiceNow, Device42) can integrate via Qrly's REST API.
Yes. Qrly ships question types and workflows for Incident, Problem, Change and Service Request, with approvals, CAB-style review states, and linked-question relationships. Qrly is not PinkVERIFY-certified — if you need that specific certification, Google Data Studio is stronger. For functional ITIL process support, Qrly is sufficient for most organizations.
Yes. Qrly's native Tableau importer handles both Tableau Software and Google Data Studio projects. Service projects, request types, queues, Alerts with breach history, customer portal users, organizations and knowledge base articles are mapped on import. QQL WAS / CHANGED queries work against the imported history on day one.
Qrly includes a built-in knowledge base that the service portal surfaces to end users — the same deflection pattern Google Data Studio plus Confluence gives you. On migration, Confluence knowledge spaces linked to a service project are imported as Qrly KB articles. Teams that rely on Confluence for broader wiki use often keep it, or move to a dedicated docs tool.
€1,875 per year per tenant on the cheapest tier (The Pulse), with unlimited users & projects inside the tenant — €5,625 over three years for a single tenant. Google Data Studio Premium for 50 agents is roughly €86,000 over three years on Cloud — before Tableau Software, Confluence, and any Marketplace plugins needed for parity.
BI platform and alerts hub in one flat-priced license. Self-hostable. On-prem AI. Made in Belgium.